Why the world's largest delivery giant is intentionally sabotaging its own shipping volume to save its future.
In the logistics world, the law of gravity is simple: more packages equals more power. For a decade, UPS chased volume at any cost, turning their brown trucks into a mobile extension of the Amazon warehouse. But this week, a massive anomaly surfaced. UPS reported a volume drop that would normally signal a corporate death spiral: a 10.8% collapse in daily shipments.